#captureParklandia
Portland Art Museum, 2014
A joint project between Portland Parks and Recreation (PPR), Portland Parks Foundation (PPF), and the museum, #captureparklania drew parallels between the special exhibition The Art of the Louvre’s Tuileries Gardens and Portland’s civic resources. PPR and PPF wanted to use social media as an outreach tool to spotlight our city’s lesser-known parks and increase citizen awareness of an upcoming ballot measure which could renew needed funding. The museum wanted to utilize social media to test fresh ways of interpretation with repeat and first-time visitors; as well as outreach with new partner organizations.
Anyone with Instagram was invited to tag their photo of a Portland park and apply the hashtag #captureparklandia. All photos were aggregated by the web app Snapwidget and geolocated on a map of Portland via the museum and the PPF websites. The PAM website also hosted a scrollable banner of the most recently tagged photos. In the exhibition gallery, a rotating selection of 90 #captureparklandia photos were displayed on a large monitor. A bay of twelve numbered collectible Portland Park trading cards flanked the monitor. Each numbered trading card featured an Instagram photo of a Portland park and included the Instagrammer’s handle, the project hashtag, key facts about the park, PPR visitor amenity icons, and a link for the exhibition. Visitors could collect these cards in the exhibition, or at one of 120 citywide in-park events held by PPF.
The museum partnered with Instagram influencers and InstaPDX, the local Instagram Meet-Up group to seed the project. At the project’s end, over 2,000 photos were tagged, and visitors collected the majority of our 120,000 Portland Park trading cards.
Additional media:
•Here is a link to an OPB article about the project.
•The project is discussed in Museums and Visitor Photography by Museums Ect Press, 2016.
•The project is listed in AAMD's (American Association of Art Museum Directors)
"Next Practices in Digital Engagement" 2015 publication.
"Next Practices in Digital Engagement" 2015 publication.
•This project was part of the panel discussion "Visitor Photography:
Engagement, Empowerment, Education" at the 2015 Visitor Studies Association Annual Conference.
Engagement, Empowerment, Education" at the 2015 Visitor Studies Association Annual Conference.
•This project was part of the panel discussion "DIY Hi-fi: Using Creative Computing for Responsive
Gallery Experiences" at the 2014 Museum Computer Network Conference.
Gallery Experiences" at the 2014 Museum Computer Network Conference.
s.a.m@PAM
Portland Art Museum, 2018
s.a.m@PAM (science at the museum) is a playful and experimental YouTube Live series produced by the Portland Art Museum. Each episode is a behind-the-scenes look at the tools and processes involved with and discoveries made while preserving works in the museum's permanent collection.
Project Lead
2013-2018
Duties included:
Collaborate cross-departmentally to develop exhibition-related social media campaigns, seek out and engage community stakeholders and social media influencers, design, research, write, edit, post, and manage digital and analog content.